I know that the naming convention changed from Build to Deploy to Hardware sometime around 15a - 17a (not sure off the top of my head). If this is not what is throwing you off, then -
1) Have you tried the keyboard shortcuts? Press Ctrl+B.
2) Have you tried the Configuration parameters > hardware implementation pane > Target hardware resources > Build options > Build load and run/Build option.
3) If you do have the coder products properly installed, The Configuration parameters will have the Code generation pane. Have you confirmed that this exists?