I have trouble changing matlab icon into an .exe! Help!! Please.

Hello everyone; I used the tool "deploytool- R2013a" to compile my GUIs, to which I added the following line for change the icon or logo of matlab.

%% For example in all the GUIs

function TWF_OpeningFcn(hObject, eventdata, handles, varargin)

handles.output = hObject;

jFrame=get(handle(gcf),'javaframe');

jIcon=javax.swing.ImageIcon('TWF.jpg');

jFrame.setFigureIcon(jIcon);

guidata(hObject, handles); end

After compiling the code, I run the .exe and the logo or icon of each GUI and my ".exe" is changed by the Java icon, I added all my images in the compilation folder, but it apparently not read the file path. Even, I read the image of icon with "imread" for change the cover of my executable and the code load file success, but the ".exe" doesn't with my icons or logos.

%% For example in the initial code.

function TunWaterFlow [cdata, map] = imread('TWF.jpg');

dlgTitle = 'TunWaterFlow V 1.0 - Jan 2015 - LCSC';

tagl = 'TunWaterFlow V 1.0 - Jan 2015 - LCSC';

    dlg = dialog(   'Name',        dlgTitle, ...
                    'Color',       'White', ...
                    'WindowStyle', 'Normal', ...
                    'Visible',     'off', ...
                    'Tag',         tagl,...
                    'Colormap',    map);

    pos = get(dlg, 'position');
    imsize = size(cdata);
    pos(3) = imsize(2);
    pos(4) = imsize(1);
    dlgWidth = pos(3)-pos(3).*.5;
    imH = pos(4)-pos(4)*.5;
    set(dlg, 'Position', pos-pos*.10);

    ax = axes(      'Parent',   dlg, ...
                    'Visible',  'off', ...
                    'units',    'normal', ...
                    'position', [0 0 1 1], ...
                    'xlim',     [0 imsize(2)], ...
                    'ydir',     'reverse', ...
                    'ylim',     [0 imsize(1)]);

    image('Parent',   ax, 'CData',    cdata);

    %
    jFrame=get(handle(dlg),'javaframe');
    jIcon=javax.swing.ImageIcon('TWF.jpg');
    jFrame.setFigureIcon(jIcon);

    movegui(dlg,'center')
    set(dlg, 'Visible', 'on');   
end
If I paste the image, along with the .exe and I run the program again, this ."exe" load successfully. Let me know how I can make my executable keep this hidden image and then, it call all together with the compiled files? Thank You.