Field Marketing Manager - France

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MathWorks is looking for a Field Marketing Manager for France, who would partner with Sales, Technical and Management teams to build high-impact integrated marketing programs with a goal to increase our brand awareness, generate new leads, accelerate pipeline and engage existing customers.

You will work at a strategic level supporting the French and European offices business priorities and revenue targets through the implementation of communication programs, as well as lead generation and nurturing campaigns, but also at a tactical level developing pilot programs for specific industries and application areas. 

In this position, you will advise and collaborate with Sales & Technical teams and other Marketing groups across the organization, both in France, EMEA and worldwide.

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  • Work with specific sales teams to understand their territories, industries and accounts: review insights and data about their sales territories and target accounts and define the marketing strategy to align with the sales strategy for these territories
  • Create an integrated portfolio of programs and tactics tailored for the unique needs of the sales territories, including ad-hoc strategies for sales prospecting and customer engagement efforts
  • Collaborate with relevant local and international teams to develop, implement and measure demand generation programs using a mix of event-based and digital activities
  • Create integrated, multi-touch marketing programs that support pipeline acceleration for specific industries and applications
  • Collaborate with technical and sales teams to develop the necessary messaging and value proposition for integrated campaigns
  • Identify key influencer organizations in our ecosystem to collaborate with and drive the partnerships
  • Develop and drive plans for PR, social selling & influencer activities supporting Sales and company priorities
  • Work with internal teams to develop targeted and engaging content to be leveraged for awareness, lead generation and prospecting
  • Perform detailed analysis of tactics, channels and offers with recommendations to improve our mix of programs

최소 지원자격

  • A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.

추가 지원자격

  • Very solid organizational and project management skills
  • Experience partnering with a senior sales team comprised of sales, technical and industry stakeholders
  • Demonstrated ability to build and deliver multi-touch, integrated marketing programs
  • Experience in program design and execution of a wide range of lead generating activities 
  • Natural business curiosity and appetite for learning about customer needs and workflows
  • Strong analytical and reporting skills that leverage data for decision-making
  • Team player with a proven ability to work effectively with cross-functional teams
  • Fluent written and spoken French & English are essential

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You and MathWorks

Why MathWorks?

It's the chance to collaborate with bright, passionate people. It's the opportunity to accelerate the pace of discovery, innovation, and learning in engineering and science. And it’s a commitment to doing the right thing—for each individual, our customers, and the local community. We cultivate an enjoyable, participatory, and rational environment that champions individual growth, appreciates diversity, encourages initiative, values collaboration, shares success, and rewards excellence.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs more than 6,500 people in 16 countries, with headquarters in Natick, Massachusetts, USA. MathWorks is privately held and has been profitable every year since its founding in 1984.

YOU + MathWorks = Unlimited Possibilities

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