I should have been more clear. I forgot to point out that there is a value "A" and value "A' " where A' = 1 -A.
I've tested this in excel:
A A' B C
0.2 0.8 2 3
(A'C - BC) / (A + B)
-1.636
A'C/A - BC/(A(A+B)
-1.636