The L2-norm of a matrix, |A|||_2, ( norm(A, 2) in MATLAB) is an operator norm, which is computed as max(svd(A)).
For a vector x, the norm |x|||_2, ( norm(x, 2) in MATLAB), is a vector norm, defined as sqrt(sum(x.^2)).
The Frobenius norm |A|||_F, ( norm(A, 'fro') in MATLAB), is equivalent to a vector norm applied to all elements of the matrix A. This is identical to norm(A(:), 2).
By the way, if the matrix A is of size 1-by-n or n-by-1, the matrix norm and vector norm interpretations give the same result (max(svd(x)) is identical to sqrt(sum(x.^2))).