Shortcut in folder to start program

There is the possibility to create shortcuts in the Start menu and the toolbar, but is it also possible to create a shortcut in the folder of the program itself?

[Jan]

Please explain the relation to Matlab. Which operating system are you talking of and what exactly is "the program itself"?

Answer 1

[Jason Ross]

Assuming you mean Windows, the Start menu and toolbar (and Desktop) are already folders, and yes, you can create a shortcut pretty much anywhere by right-clicking and selecting "New Shortcut"